AVP, MARKETING
iCAPITAL: May 2024 to January 2025
Ensured brand consistency with all internal and external collateral. Created emails, live event materials, signage, packaging for chocolates, social media campaigns, invitations, website and digital art.
AVP, MARKETING
MIRADOR, INC.: April 2021 to April 2024
Lifted all collateral to new branding standards and redesigned new branding. Created social media campaigns, logos, thought leadership posts, client presentation decks, and conference staging. Served as webmaster for primary website and updated to enhance the UX|UI.
Created three additional new websites.
https://www.mirador.com | https://miradorgateway.com
ASSOCIATE ART DIRECTOR
WWE CORPORATION: February 2019 to April 2019 and January 2021 to April 2021
Drove audience engagement with digital web banners and social media ads. Extended brand ID by creating promotional items for WrestleMania 35 and FastLane events.
GRAPHIC DESIGNER
GUIDEWIRE: June 2020 to November 2020
Built out Microsoft Word documents and Powerpoint decks to specific branding. Sourced photography, and created icons.
GRAPHIC DESIGNER
MARCH OF DIMES: December 2017 to March 2018
Maintained and applied brand standards to print and digital assets to produce new identity: March for Babies. Retouched photography, created icons and illustrations.
GRAPHIC DESIGNER
TOWNSQUARE MEDIA: January 2017 to October 2017
Captured the look and feel of different live music concerts for all digital and print work. Conceptualized digital marketing strategies for Arizona Bridal Expo and Insane Inflatables with animated GIFs.
GRAPHIC DESIGN STUDIO DIRECTOR AND OWNER
TOBI STUDIO: April 1998 to Current Date
Engaged customers with digital and print ads, billboards, social media images, websites, short videos, live-event collateral, logos, posters, and catalogs. Created animated GIFs, short videos and illustrations. Enhanced photographic elements with retouching.
ART DIRECTOR
CONAIR CORPORATION: August 1994 to July 1996
Updated Cuisinart packaging. Created new packaging for Vidal Sassoon hair-care appliances. Engaged “foodies” with Bon Appétit magazine 4-page spread for Cuisinart during Thanksgiving. Produced two catalogs of Babyliss hair-care appliances for the U.S. and eight European markets.
GRAPHIC DESIGNER
HANS KUNG AND ASSOCIATES: June 1992 to August 1994
NOBLE DESKTOP: 2013-2014
Certificate in responsive website development.
PARSONS SCHOOL OF DESIGN: 1992-1993
Associates of Art in Graphic Design
NORTHWESTERN UNIVERSITY: 1978-1984
Bachelor of Science in Communication. Includes Radio/TV/Film, Theatre, and Interpretation of literature.
Branding
Creating ads, web-banners, and social media art
Laying out corporate collateral and reports
Designing and managing websites with CMS
Coding HTML5 and CSS3
Animating gifs and editing short videos with After Effects
Supervising graphic design staff
Retouching
Organizing complex projects
Directing photo shoots and hiring models
Illustrating maps
Creating logos, iconography, and icons
Crafting Microsoft Word documents
Creating PowerPoint decks
Using Outlook, Teams, Monday.com and more
Applying UX|UI design to existing and new sites
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